If you have a website, what follows is some seriously boring but important (very mild) techno-babble. This is going to make all the difference in the world to online searches, for your images on Pinterest and the web.
We all want to “move some product”, and so it is worth our efforts to spruce up our images with alternate text (alt-text).
You can read my article on proper file names if you would like to understand how this fits into the grand scheme of things.
“Alt Text” is going to make it all beautiful…..
Officially “alt-text” is the text alternative to a web image, in case the page is displayed as text only, which is how blind people access the internet.
As artists, we want to use this bit of text to give search engines more information about our images, as well as upload this text into Pinterest pop-up boxes.
Let’s say we have a file called, “cutting-board-Fred’s-woodshed.jpg”, the “alt-text” could be a beefed up version of the file name.
Example: Handcrafted cutting board made from salvaged Oregon juniper wood by Fred’s WoodShed.
This is plenty long and has all kinds of useful information for the search engines. Potentially you just gave your image a chance to “rank” for any of the keywords and phrases above.
Many browsers also display this text in a pop-up when you hover with your mouse over the image. So it is a really nice touch having the alt-text attached.
If you’re using Word Press
Simply upload your perfectly named image file using the Media > Add New.
In the field called “Alternative Text”, add a more descriptive title (up to 140 characters).
Example: Faceted rose cut ruby set in forged sterling silver ring by Your Name and/or business name.
For other websites or Website Builder sites
Most website builder sites such as Squarespace and Shopify will have the ability to add the alt-text in a pop-up associated with each photo. Search the help pages of your website builder or contact them to get the instructions.
If you are comfortable with, or have a traditionally built website, you can add the alt-text code yourself…..
To insert the “alt text”, you will need to add:
alt=”Your fabulous description by Your Name”, to your image tag
it ends up looking like this
<img src=”http://your file name URL goes in here.jpg” alt=”Faceted rose cut ruby set in forged sterling silver ring by Your Name/>
View this short Googles podcast which explains the importance of “alt text”, and how it works.
Look Good on Pinterest
Of course my main purpose in writing this is that I am a Pinterest fan and want to make sure that all our images have the most complete and descriptive text accompanying them as possible.
Our images are pinned to Pinterest on a daily basis and to receive the full benefit of any potential or eventual sales, we need to make sure we are steering the text to our best advantage and search-ability.
Boy, this has been fun!
Kind Regards, Holly